Poutray Pike Strategic Marketing.
The Ingredient Marketing Specialists
If you market ingredients to the food, nutraceutical, pharma or cosmetic industries, we’re the Advertising/PR/Digital Marketing Agency that really understands your business.
Poutray Pike Strategic Marketing has more experience in this unique market than any agency worldwide! We know what works and what doesn’t! And we know how to deliver your message to the product development community, product developers and ingredient purchasers.
Full range of B-to-B capabilities
We offer a complete range of capabilities—marketing strategy, branding, media relations and world class art, copy and digital development—everything you need to communicate with your target market.
• Brand Creation
• Marketing Communications Strategy
• Advertising Design and Media
Planning, Print/Online
• Digital Development
Websites
Content Development
Social Media Pages
• Public Relations
• Press and Customer Events
• Writing and placement
– Press Releases, Articles
• Copywriting – All Media
• Brochure Design
Our Work
Public Relations—An Agency Specialty
From our beginnings, we have built exceptionally effective trade media relations capabilities.
Today we have an extensive, proprietary, up-to-the-minute global database of influential writers and editors across digital and print media in the food, nutraceutical and cosmetic industries.
Through press releases, white papers and articles we can help you:
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Launch new products and companies
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Develop brand awareness
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Generate new sales opportunities
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Put your company on the map
Clients We Have Partnered With
We have been fortunate to work with many of the world’s top ingredient innovators, from the largest global companies to a wide variety of emerging companies.
Accurate Ingredients
Advanced Food Systems
American Key Food Products
Ariake
Arista Industries
Balchem
Colloides Naturels
Danisco
Deosen USA
Gattefosse
Gelnex
Genencor
Gourmet Royal
Hercules
Land O’Lakes
Maybrook
Nabisco
Nestle
Novo
Roquette America
Springthyme Oils
SunOpta
Tastemaker
TRI-K Industries
Virginia Dare
Watson Foods
FAQs
Do we provide global reach?
Working effectively with clients throughout North and South America, Europe and Asia, we have an excellent grasp of trends and strong media coverage across all major markets.
Who will handle your business?
An agency principal will be your direct contact. We believe you deserve our best thinking and fast, sound decision-making every day.
Do we work on projects or just programs?
Both. We are ready to work with you on whatever basis is right for you.
Do we work on competing products?
We are very careful not to work with our clients’ direct competitors. If we are on your team, we are 100% committed to you and your goals.
Why Poutray Pike Strategic Marketing?
First, we offer more experience in ingredient marketing than any agency worldwide.
Second, our team has developed world class marketing communications strategy and creative for all type and sizes of companies, from startups to large multinationals.
But most importantly, we deliver results. Whether you are launching a new product or company, want to change or build your brand identity or create a website, we know what works in this unique marketplace … And what doesn’t. That’s why our client relationships often begin with a single project—and continue for ten years or more. We become true partners with our clients.
Talk to us about your goals. We’ll help you make them a reality.
get in touch